New Ulm, MN Travel Guide — German Heritage, Brewing & Outdoor Recreation

New Ulm Minnesota downtown with German architecture and Hermann Monument
Midwest · Minnesota

New Ulm

America's most German city — Schell's Brewery, the Glockenspiel, Hermann Monument, and authentic Bavarian festivals.

Brewing
Schell's Brewery — since 1860
Landmark
Hermann Monument, 102 ft tall
Festivals
Oktoberfest, Fasching, Bock Fest
Best Season
September–October for Oktoberfest

About This Destination

Why Visit New Ulm?

New Ulm is one of America's most distinctive small cities — founded by German immigrants in 1854 and still deeply rooted in its Bavarian heritage. August Schell Brewery, the second-oldest family-owned brewery in the US, anchors a thriving craft beer scene. The Hermann Monument overlooks the Minnesota River valley, and the famous Glockenspiel clock tower draws visitors from across the Midwest. Outdoor recreation along the Minnesota River and Flandrau State Park rounds out a destination that rewards curious travelers.

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Trip Planning

Planning Your Visit to New Ulm

Full Seasonal Guide
Best Time to Visit

September–October for Oktoberfest; year-round for brewery visits

Trip Type

History Buffs, Beer Lovers, Families, Weekend Trippers

Ideal Trip Length

1–2 days

Primary Activities

Brewery Tours, Heritage Sites, Festivals, Hiking

What to Pack

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Related Destinations

New Ulm and Mackinac Island are both beloved Midwest destinations with deep heritage roots — combine them for a Great Lakes and river valley road trip through America's most distinctive small cities.