America's most German city — Schell's Brewery, the Glockenspiel, Hermann Monument, and authentic Bavarian festivals.
About This Destination
New Ulm is one of America's most distinctive small cities — founded by German immigrants in 1854 and still deeply rooted in its Bavarian heritage. August Schell Brewery, the second-oldest family-owned brewery in the US, anchors a thriving craft beer scene. The Hermann Monument overlooks the Minnesota River valley, and the famous Glockenspiel clock tower draws visitors from across the Midwest. Outdoor recreation along the Minnesota River and Flandrau State Park rounds out a destination that rewards curious travelers.
Destination Guides
The perfect weekend in New Ulm — beer, heritage, and the Minnesota River valley.
Hermann Monument, the Glockenspiel, and the deep Bavarian roots of America's most German city.
August Schell Brewery — America's second-oldest family brewery and New Ulm's crown jewel.
Flandrau State Park, Minnesota River trails, and outdoor activities near New Ulm.
Oktoberfest, Fasching, Bock Fest, and the best annual events in New Ulm.
Just 90 minutes from Minneapolis — the perfect Midwest day trip.
Festival calendar, seasonal highlights, and when to plan your New Ulm trip.
Traveler Favorites
September–October for Oktoberfest; year-round for brewery visits
History Buffs, Beer Lovers, Families, Weekend Trippers
1–2 days
Brewery Tours, Heritage Sites, Festivals, Hiking
What to Pack
Keep Exploring
New Ulm and Mackinac Island are both beloved Midwest destinations with deep heritage roots — combine them for a Great Lakes and river valley road trip through America's most distinctive small cities.